Why Critical Path
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Free Your Team to Focus on What Actually Drives Growth
Stop losing hours to repetitive tasks. We automate the work that drains your time so you can focus on clients, strategy, and revenue.
You're Losing Time You Can't Get Back
Time Drain
Your team spends hours every week on tasks that don't require human judgment: filing receipts, posting to social media, entering data, generating reports, updating spreadsheets.
That's not just frustrating. It's expensive. Every hour spent on manual work is an hour not spent serving clients or growing your business.
Focus Fracture
When administrative tasks pile up, strategic work gets pushed aside. You're too busy managing operations to focus on what you do best: delivering value to clients and building relationships that drive revenue.
Automation Gives You Your Time Back. AI Makes It Powerful.
The right automation tools don't just save time. They eliminate entire categories of work that shouldn't require human attention.
When you add AI to automation, you get systems that can handle complexity: understanding context, making decisions within guidelines, and adapting to variations. This means you can automate not just simple repetitive tasks, but sophisticated workflows that previously required skilled judgment.
The result? Your team focuses on high-value work while automation handles everything else.
Each step multiplies your efficiency, freeing your team to focus on strategic work that drives growth.
The Math Is Simple
The Hidden Cost
2 hours per week on a manual task × 50 working weeks = 100 hours annually
At $50/hour, this task costs you $5,000 per year
The Investment
Typical automation cost: $2,000
The Return
First-year ROI: 2.5×
Year two onwards: Pure savings
This is just one task. Most businesses have 5 to 10 processes like this. The savings compound quickly.
What This Looks Like in Practice
Case Study 1
Social Media Automation
Before:
Marketing manager spent 6 hours weekly creating social posts from company insights, finding relevant images, and scheduling across platforms.
Solution:
AI system that takes a brief thesis, generates on-brand copy, creates matching graphics, and schedules posts across all channels.
Results:
  • 6 hours saved weekly (300+ hours annually)
  • 18x first-year ROI
Case Study 2
Expense Management
Before:
Small business owner spent 2 hours weekly categorizing receipts, identifying tax codes, and manually entering data into QuickBooks.
Solution:
Automated system that processes receipts, categorizes expenses, assigns tax codes, and uploads directly to QuickBooks.
Results:
  • 100 hours saved annually
  • 2.6x first-year ROI
  • Every subsequent year: pure cost savings
Case Study 3
Lead Generation & Enrichment
Before:
Sales team member spent 8 hours weekly finding leads on public sites, researching company details, and manually entering into HubSpot.
Solution:
Automated lead collection system that identifies prospects, enriches with relevant data, and populates HubSpot with qualified leads ready for outreach.
Results:
  • $20K in annual Clay subscription savings
  • 2.5x first-year ROI
  • Higher quality leads with more complete data
Ready to Stop Wasting Time on Work That Should Be Automated?
Let's talk about where you're losing hours and what it would take to get that time back.
30-minute conversation. No obligation. We'll identify at least one high-impact automation opportunity for your business.